This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business.
It’s the moment you’ve been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs.
What is a case study?
We think case studies are one of the most underutilized tools bloggers have, and we want to change that.
We know that influencers work hard on their sponsored posts and campaigns. Case studies are a way to highlight the work that goes on behind the scenes: how those campaigns were initially conceived, what the sponsor’s goals were, how the work was executed, and how the results of that work specifically performed to meet the sponsor’s goals. They act as portfolio and proof in one visually pleasing, snackable package.
In short, case studies give potential future partners a quick walk-through of what you can do for them, showcasing your performance so you can close more business.
In this episode of the Businessese Influencer Marketing Podcast, we’re talking everything case study:
- what case studies are, and why you need them
- the legalities of featuring a brand partner in your case study
- how a case study should look
- what every case study should include
- when a case study should be used
We also discuss Make Your Case, our newest offering in the Businessese store, which includes everything you need to create your case studies: a spreadsheet template to help you analyze your results, swipe copy, case study samples for inspiration and two instructional videos.
Listen in and let us know what your case study questions and challenges are over in our private Facebook group, Businessese HQ.