61: Unlock the Mystery: Launching a Subscription Box Business with Kelly Pugliano

Who doesn’t love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it’s exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, and 2017 saw a 10% increase over the year before.

We’re so happy to have Kelly Pugliano on the podcast this week to talk about launching a successful subscription box business. Kelly is an entrepreneur, speaker, award winning writer and photographer, and the founder of Eat Picks. Inspired by her love of farmers’ markets and her desire to help support small businesses and local artisans, Kelly founded Roost Crate, a subscription service curating unique, thoughtful, creative artisan gifts.

I decided that at that stage in my life I needed to pursue my own dream rather than supporting someone else’s.

-Kelly Pugliano

Tune in to learn about:

  • Kelly’s pivots from mom blog to food blog to launching her own business
  • how and why she made the decision to launch Roost Crate
  • how long she planned and the steps she took pre-launch
  • her decision to bootstrap vs taking on investors
  • some of the challenges Kelly faced during and post-launch
  • her insights about maintaining her blog while managing and scaling her business

Plus, one super helpful tip for taking professional-looking photos with your phone.

Any other money mysteries you’d like unlocked? Shout ’em out in Businessese HQ.

Roost Crate and Eat Picks
Roost Crate on Facebook, Twitter, Pinterest and Instagram
Eat Picks on Facebook, Twitter, Pinterest and Instagram
Titles from author Dan Brown
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascari
Embracing Your Inner Salesperson with Nikki Rausch
Going from Side Hustle to Full Time Hustle with Mary Clavieres