Interviews

20: Finding Success with Influencer Networks: Q&A with Tiffany Romero

Tiffany Romero

As they establish their online business and begin to monetize their website and social channels, many bloggers and influencers opt to join influencer networks— agencies that connect influencers to brands, handling the lion’s share of the details so content creators can focus on creating content.

Predictably, one of the questions we see most at this stage is: how do I get chosen for campaigns?

Obviously the answer will vary depending on the network, the campaign requirements, your niche and the type of content you produce, but there are some common denominators. To help us ferret those out and address other questions we’ve seen pertaining to finding success with influencer networks, we’ve turned to Tiffany Romero.

For those who have been in this space for some time, the name Tiffany Romero is nearly synonymous with the concept of influencer networking. Tiffany was instrumental in helping bloggers connect with each other and grow their readership during those early stages of blogging— she founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to 90,000 members, prior to being acquired by Sway Group in 2014. She’s now the President of Sway Group, one of the most well-known influencer marketing agencies in the country.

Tiffany is a well-known voice in the influencer marketing community and we are so excited to have her on the show! Join us as we discuss:

  • where to start with sponsored content and monetizing your blog
  • the social media platform Tiffany recommends new influencers focus on
  • the benefits of joining influencer networks, and what makes an influencer (and their content) stand out
  • the importance of campaign reporting
  • a key element to procuring repeat business
  • the changing landscape of influencer marketing and Tiffany’s predictions for 2018

Get your voice set. Know who you are. Be really clear in who you are.

-Tiffany Romero

How long have you been working in the online world, and who is someone who made a big difference in your business/career? Tell us all about it in Businessese HQ.

Resources

Sway Facebook group
Why Eliminating Net Neutrality Is Bad for Women
Worst End of School Year Mom Ever from Jen Hatmaker
Thank & Grow Rich: A 30-Day Experiment in Shameless Gratitude and Unabashed Joy by Pam Grout

19: Creating Authentic Sponsored Content with Patrick Quinn

Creating Authentic Sponsored Content

There’s a myth within the influencer community that sponsored content doesn’t do as well as other content.

Here’s the thing though: that myth is really not true, as long as the sponsored content is done the right way. If you find that difficult to believe, it might be time for a fresh perspective and a change in approach.


We feel strongly about sponsored content. Some items to consider if yours underperforms:
The Biggest Myth About Sponsored Content Performance


To tackle this topic, we turned to someone who consistently creates some of our favorite authentic sponsored content: Patrick Quinn from Life of Dad. Patrick was once a teacher and a freelance writer (covering, among other things, the weird and wonderful world of dart tournaments) before his brother-in-law started Life of Dad as a personal blog, and asked Patrick to join him as a contributor. Together they have transformed the site from a traditional blog into a platform and community for dads across the globe, as well as acting as an agency.

If you’ve been struggling with keeping your sponsored content fun for your audience and beneficial to your sponsor, while remaining authentic to your voice, you are going to love this episode. We talk about:

  • the importance of pushing back when negotiating sponsored campaigns, to ensure the content is tailored to your audience
  • effectively positioning a product within a campaign without “selling out”
  • how you can authentically sell a brand’s messaging even if you don’t necessarily use that product in everyday life
  • some examples of great sponsored posts
  • advice for newer bloggers who are just getting into sponsored content

So how do you know if your sponsored campaign was actually beneficial?
How to Measure the Success of Your Sponsored Campaigns


We think this episode will get those gears turning and inspire some amazing new sponsored content for you! Enjoy.

We’d love to know about of the best sponsored posts you’ve seen, and what you think makes for great sponsored content. Hit us with some links over in our Facebook group, Businessese HQ, and let us know if you have any questions.

Resources:

Life of Dad
The Dad 2.0 Summit
Sponsored content example: #FrozenChefMadness Begins!
Playlist Elevated