69: Let’s Get Visible
This months theme is Visibility! We know. Everyone hates talking about themselves (except Jamie, she loves it). But visibility is one of the most important aspects of your business – otherwise how will people know you exist? Without a strong visible presence – how will your audience choose YOU? Lets Get Physical GIF from Olivianewtonjohn...
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68: How To Plan For And Gracefully End A Partnership (And Why Data Is Sexy)
Being that February’s theme here at FearLess is CHANGE, what better way to dive deep into the idea than to discuss one of the biggest changes that can occur in a business – breaking up with your business partner. A lot has happened for Jamie in the last month and in this episode, she’s sharing...
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67: So begins our fearless adventure
Welcome to Episode 67? … or … Episode 1? … of the FearLess Business Podcast! via GIPHY We get it. Stay with us. It is worth it (pinky swear). Many of you may know this podcast by our old name. But check it out, we are all shiny and new! So, what happened? Let’s just say, a lot. First, Jamie has a new co-host. Special welcome...
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66: The One Where Someone Says Goodbye
Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it’s bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of...
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65: Candid Conversations: Keeping Content Creative
We like alliteration. Can you tell? Now that we’ve wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we’re kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will...
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64: Unlock the Mystery: Behavioral Economics with Melina Palmer
What prompts a customer to buy? It’s the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions. It’s understanding that the brain is bombarded with information, all...
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63: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdle
Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience...
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62: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalone
They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we’re welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and...
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61: Unlock the Mystery: Launching a Subscription Box Business with Kelly Pugliano
Who doesn’t love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it’s exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, and...
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60: Unlock the Mystery: Financial Planning for Your Small Business with Sylvia Inks
Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn’t taking a hard, realistic look at their finances and planning accordingly. When margins are slim, it...
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59: Unlock the Mystery: From 11 Clients to 7-Figure Business with Amanda Tress
In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When you want to make more money from your business, most people start by doing...
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58: Unlock the Mystery: Using Your Voice and Asking Your Worth with Alexia Vernon
In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When I use my voice I give other people permission to use theirs… when I...
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57: Unlock the Mystery: Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascari
In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know:...
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56: Unlock the Mystery: Spend or Skip? Where to Invest in Your Influencer Business
In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. You’ve probably heard the saying, “you’ve got to spend money to make money.” But...
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55: Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcigno
What if brands decide tomorrow that they don’t want to work with bloggers anymore, they don’t see the value? -Liz Falcigno In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with...
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54: Unlock the Mystery: Travel Blogging and Monetization with Amanda Williams
In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Amanda Williams is the former-journalist-turned-blogger behind A Dangerous Business, a travel blog that aims...
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53: Unlock the Mystery – Our Top Money Lessons
We need to talk about money. We know, it’s awkward. Money can be very taboo to talk about; people tend to tiptoe around the topic, shrugging off questions about profits and expenses, tensing up when it’s time to state their rates. But as an industry, it’s vital to share our experiences— both the mistakes and...
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52: Optimizing Your Pinterest Strategy with Kate Ahl
Like every other social media channel, Pinterest has changed a lot over the years— and changing algorithms means needing to update those marketing strategies. For many, however, Pinterest strategy sometimes takes a backseat, and can mean a lot of untapped potential for your business or brand. Pinterest is very much like Google. It can drive traffic year...
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51: Celebrating Diversity with Hope McGrath
We’re opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they’ve ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up...
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50 and Feeling Fine: 10 Lessons Learned While Podcasting
Time FLIES! It’s so hard to believe that we’ve managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we’ve become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and...
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49: Six Steps for Successful Negotiation
We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs, particularly women, and they can absolutely hold you back from achieving your...
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48: 1% Infinity: Next Level Food Blogging with Bjork Ostrom
We love a success story. Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it’s doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and...
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47: The Evolution of Type-A Parent with Rachel Honoway
Type-A Parent was established over a decade ago— an annual conference and community for bloggers who took the business of blogging seriously, and wanted to learn the skills that would take their websites and spheres of influence to the next level. In 2017, the company was acquired by Rachel Honoway and Eric Nagel of Rust...
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46: Finding Your Purpose with Annie Spano
What does it really mean to be authentic, to inspire others, to live your purpose? What is the way that only you can have a positive impact on others’ lives? And how do you do that while still making a living? Finding your purpose for leading others all comes back to reframing your life story,...
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45: Building a Virtual Assistant Business with Abbey Ashley
Running your own business from home by marketing the skills you most enjoy using— with the freedom and flexibility that comes with it. Delegating the tasks you aren’t proficient in, don’t have the time for, or just plain dislike. Whether you’re launching a virtual assistant business or considering hiring a VA to help with your...
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44: Selling or Acquiring a Business with Eric Nagel
Maybe you’ve been blogging since forever and the fire just isn’t there anymore. You’re ready to close up shop, but hate for the brand you’ve established and content you’ve created to fade away into nothing. Maybe you’ve created a killer app or website. It’s fantastic, but you’re not so into the whole maintenance and monetization...
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43: Monetizing with Affiliate Marketing with Angel Djambazov
Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses, and you’ll nearly always see someone mention how they tried affiliate marketing with Amazon Associates or...
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42: Embracing Your Inner Salesperson with Nikki Rausch
If you are in this mindset of ‘I don’t want to have to sell anything,’ you’re kind of saying ‘I don’t want to make any money.’ ~Nikki Rausch Uncomfortable with the idea of coming across as “sales-y?” Why? When did the concept of selling take on such a negative connotation? The fact is, if you want...
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41: Building Better Relationships with Brands
As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well. Deeper connections and integrated, longer-term campaigns mean increased value for brands, influencers and readers in...
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40: The Latest on Sponsored Content Contracts
Are we talking contracts again? Yes. Yes we are. You know why? Because contracts are IMPORTANT. They protect you, and they protect your client. They lay out expectations in black and white so there’s no confusion later. But, like everything else in the world of influencer marketing, the contracts used for sponsored content are evolving...
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39: Monetization Tips for Influencers with Jenny Guy
Whether you’re an old school blogger that started monetizing your platform after years of posting, or a new influencer that launched your website with making money in mind, content creators often struggle with monetization strategies (if you have a strategy at all). You may be worried about alienating the audience that took so long to...
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38: Going from Side Hustle to Full Time Hustle with Mary Clavieres
Turning your part time side hustle, your passion project, into your full time job: that’s the dream of every burgeoning entrepreneur, amirite? Here at Businessese, one of our passions is supporting emerging entrepreneurs as they transform those dreams into reality. As inspiration for the transition, this week we’re sharing an entrepreneurial success story. Mary Clavieres...
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37: Hiring Our First Full-Time Employee
There’s a lot of fear-facing that goes on when you start your own business. It’s an immensely scary thing to strike out on your own, without a safety net; to be your own boss and know your success depends on YOU—what you develop, deliver, ship. It’s also scary when your business becomes successful to the...
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36: The Tech Side of GDPR Implementation with Jill Sessa
Yes, that’s right. We’re talking GDPR again. Why? Because it’s important. We do not recommend ignoring the new requirements put forth by the General Data Protection Regulation. But also because we’ve been hearing a lot of questions about the how behind GDPR compliance, and we want to make sure that no one finds themselves non-compliant simply...
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35: Optimizing Facebook and Cultivating Community with Nicole Culver
As an influencer or online business owner, it can feel like there’s a whole lot you “need” to do. You need to be optimizing Facebook. Instagram. Twitter. Pinterest. You need to have a newsletter. Sales funnel. Lead magnet. You need to be posting content constantly. Guest posting. Posting to Medium. Posting to LinkedIn. We would...
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34: Growing Your Business with Social Media with Lisa Lehmann
It’s amazing to think that 20 years ago, someone graduating with a marketing degree had no experience with social media marketing— because that wasn’t a thing yet. Social media as a concept was in its infancy. Today, it’s nearly unimaginable to consider a marketing campaign without a social element. In between, there were pioneers— bloggers,...
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33: Handling Difficult Communication with Lara Currie
Within ‘difficult’ is our greatest opportunity for growth and understanding. -Lara Currie How do you handle conflict? Conflict is a fact of life—when everyone is the same and no one is challenged, nothing changes and nobody learns or grows. It’s an easy concept to understand, but a more complicated one to put into practice. Many...
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32: The GDPR and U.S. Based Businesses
Privacy has been a hot topic lately, and with good reason. While Facebook’s use of user data has taken center stage, there’s another important piece of privacy news influencers and businesses need to know about— and take action on, soon. The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can...
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31: Invest in Your Self: Mindset Matters with Queirra Fenderson
Do any of these statements apply to you? You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis. You look for “gold stars” from others to gauge successes. You have definite goals for your business, but shy away from setting solid monetary goals— and maybe secretly freak out when those...
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30: What Makes a Business Successful?
Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we’ve experienced along the way (let’s call them “growth opportunities”). While we think it’s really important to share and learn from the hardships we all face as business owners, we...
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29: Managing Stress with Shulamit Ber Levtov
Feeling stressed? As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it’s a normal part of life. And when you’re an entrepreneur those stresses multiply like bunny rabbits. What matters is how you deal with those stresses. Stress is cumulative, and over time it can and it will...
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28: How We Are Growing and Scaling Our Business
Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary. With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary. As your business grows but the hours in...
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27: Growing and Leveraging Facebook Groups with Brandi Riley
Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one. When you wanted to discover new blogs to read and follow, you either...
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26: Working with Independent Contractors
A whole lot of small business success starts with personal development. In recent episodes of the Businessese Influencer Marketing Podcast, we’ve talked about fixing your entrepreneurial mindset, joining a mastermind group, and improving productivity to pave the way towards exponential growth within your business. The next logical (and exciting!) step was to discuss hiring and...
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25: Hiring and Growing Your Team with Shelli Warren
You’ve started your own business, and it’s doing well. Better than well, actually! You have more work to do than you have hours in the day. It’s a good problem to have. Only, you don’t spend as much time you like pitching new opportunities to grow your business. Or maybe you’ve actually had to turn...
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24: Tech and SEO Made Simple with Katy Widrick
Getting started with a website can be intimidating. We’re not even talking about building your business and the marketing, financial, and legal considerations that go along with it— we’re talking about the actual creating and maintaining of your site. Suddenly, you’re faced with a whole new set of terms and skills to learn: the most...
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23: Building Your Brand Strategy with Stacey Ferguson
“What is my mission? What is my brand story?” They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We’re going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well...
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22: Maximizing Your Conference Experience
We often talk about just how much the online landscape has and continues to grow and change. Algorithms and rules are evolving at a rapid clip, as is the mindset of those who work in this space as they approach their work as a business rather than a hobby— with the marketing strategy, legalities, and opportunities...
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21: Achieving True Productivity with Amber De La Garza
When you’re investing your best time into your best activities, that is true productivity. Amber De La Garza Feeling overwhelmed, out of time, too busy working in your business but not on your business? Being an entrepreneur means having a never-ending to-do list. And that’s a good thing: it means that there is still work...
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20: Finding Success with Influencer Networks: Q&A with Tiffany Romero
As they establish their online business and begin to monetize their website and social channels, many bloggers and influencers opt to join influencer networks— agencies that connect influencers to brands, handling the lion’s share of the details so content creators can focus on creating content. Predictably, one of the questions we see most at this...
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19: Creating Authentic Sponsored Content with Patrick Quinn
There’s a myth within the influencer community that sponsored content doesn’t do as well as other content. Here’s the thing though: that myth is really not true, as long as the sponsored content is done the right way. If you find that difficult to believe, it might be time for a fresh perspective and a...
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18: Masterminds and Accountability
The life of a solo entrepreneur can be isolating, at times. Without the benefit of an office environment and co-workers to speak to about the day-to-day workings of your business, who understand the nuances of your common goal—building and selling your specific product or service—it’s easy to become bogged down by overwhelm, paralysis, and feelings...
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17: Mind Your Mindset: Interview with Don Jackson
Being a business owner can mean doing scary things that fall outside of our comfort zones. A lot. There’s the insecurity that comes before launch, wondering if anyone cares about what you provide— whether that’s a product, service or blog post: Why would anyone read this? I’m not an expert. There are other people that...
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16: Word of the Year: Reflecting on 2017, Ready for 2018
It’s our last episode of the year! The perfect time to take a look back at 2017: what we’ve accomplished with our business, what didn’t work out and why, and what lessons we can take away and apply to our goals for the fresh, new year ahead. It probably will not surprise you to hear...
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15: Ask Us Anything: Influencer Marketing Legal Q&A
When we began this podcast, we wanted to make sure we addressed the issues we typically see— and questions we’re frequently asked— when it comes to influencer marketing and the legalities that surround it. Soon after launch, we did a series covering a broad range of legal topics that affect influencers: 6 common legal mistakes...
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14: Goal Setting and Productivity for Profitability
You’ve decided to launch your own business. You’re nervous but excited. You land your first client! And then another, and another. It’s fantastic, of course. But you start to feel like your time is not your own. You’re burning out. You’re busy, but not productive. You’re not growing in the way that you’d like, and...
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13: The Financial Side of Your Online Business with Cathy Derus
This episode is sponsored by Hashtag Legal. Taxes and accounting can be daunting for anyone. It’s especially intimidating when you’re flying solo with your own business, and when that business is in a relatively new space like influencer marketing. There are certain times of the year when the online world is all abuzz with financial...
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12: Make Your Case with Case Studies
This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It’s the moment you’ve been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs. We’ve gone over the power of pitching, detailed mastering the media kit, broken...
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11: Let’s Talk About Podcasting
We interrupt your regular podcasting topic schedule… We know, you were waiting with bated breath and barely-concealed glee for the last segment in our series on 4 Marketing Tools Every Influencer Needs, and we’re so very sad to disappoint you. However, since our podcasts drop on Thursday mornings and this particular Thursday is Thanksgiving, we...
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10: Closing Strong: Campaign Reporting for Influencers
This post is sponsored by Closing Strong, our mini-course that gives you everything you need to create individualized reports that will wow your clients. You did it! You landed that blog campaign and negotiated your price. You took the time to understand the clients’ goals, translated that information to create targeted killer content, kicked up...
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9: Master the Media Kit with Melissa Culbertson
We are affiliates for Media Kit Smash, Melissa’s course that walks you through making a professional, informative media kit that gives potential partners exactly what they’re looking for. Go ahead and check it out. We’ll wait. Last week, we chatted with Jenny Melrose about the power of pitching to collaborate with your dream brands as the...
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8: The Power of Pitching: An Interview with Jenny Melrose
This episode is sponsored by Pitch Perfect Pro, a program that we’re so excited about, we became affiliates. Pitch Perfect Pro is the only course you’ll ever need to learn how to confidently work with brands. If you’re hoping to make money online, it’s essential that you treat your blog and social channels as a...
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7: Disclosure and the FTC
This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about the FTC. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into...
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6: Intellectual Property: Products of the Mind
This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. When we talk about intellectual property, we are speaking of products of the mind: ownership of work or content that has been born out of creativity, whether it’s an invention, an image,...
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5: Essential Elements of Influencer Marketing Contracts
This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. If there is one thing we want influencers (and all freelancers, entrepreneurs and small business owners) to take away from this podcast episode, this is it: Get it in writing. Every...
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4: Legal Mistakes in the Influencer Marketing World
There’s a lot on your mind when you’re getting your business off the ground. And even after a successful launch, there’s plenty to keep you occupied as you maintain or begin to grow that business. The last thing you probably want to think about is the legal side of your business. For many this is...
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3: Q & A with Jamie Lieberman
Now that you’ve had a chance to learn about Danielle, it’s time to get up close and personal with Jamie. Like Danielle, you may have met Jamie in person at a conference where she was speaking, or have picked up some key intel from her appearances in webinars, podcasts and written interviews online. In that...
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Introducing the Businessese Influencer Marketing Podcast! (Episode 1)
It’s here! We have not been shy about our love of podcasts, and since the launches of Businessese and Hashtag Legal we’ve had the pleasure of being interviewed by many innovative, business savvy podcast hosts. But from the beginning, we’ve wanted to host our own podcast series focused on the business of influencer marketing. This...
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