monetization

63: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdle

Think display ads are a waste of time and website real estate?

Think again.

For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience up as a lesson learned, removing the ads and never looking back.

But like everything else on the digital landscape, advertising has changed and evolved. Running display ads can most definitely generate real revenue, providing a lucrative and relatively passive income stream. The key is optimizing your site for your advertising— and your advertising for your audience.

There is always a loss in user experience to add advertising to your site. That doesn’t mean don’t do it. It just means that the return on that advertising needs to be worth it.

Amber Bracegirdle

This week on the Businessese Influencer Marketing Podcast, Amber Bracegirdle unlocks the mystery behind best practices for maximizing ad revenue. Amber is a co-founder at Mediavine, a full service ad management company working with 4000 bloggers across the entire lifestyle spectrum, as well as the managing editor of FoodFanatic.com and co-host of the Theory of Content podcast.

Amber is all about SEO and making the business of blogging better, and she shares all the good stuff in this episode! Listen in as she goes over:

  • why placing ads on your site can be a gamechanger
  • how Mediavine’s ad system differs from others, generating more income
  • “affiliate marketing and ads don’t mix” and two more digital advertising myths
  • how display advertising affects SEO
  • how website owners can optimize for ad income— and the biggest mistakes they often make
  • who should start adding ads to their site (hint: it’s not everybody)

What has your experience running ads been like? What are your top tips— or your most trying trials? Let’s talk it out over in Businessese HQ.

Resources:
Mediavine and the Mediavine Facebook group
Food Fanatic
The Theory of Content podcast
Travel Blogging and Monetization with Amanda Williams
The Outlander series by Diana Gabaldon and the Harry Potter series from J.K. Rowling
How Not to Hate Your Husband After Kids by Jancee Dunn
Contact Amber: amber@mediavine.com


Liked this episode? You should check out:
Monetization Tips for Influencers with Jenny Guy
From Hobby to Full-Time Food Blogger with Liz Falcigno
Monetizing with Affiliate Marketing with Angel Djambazov


62: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalone

They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place?

This week we’re welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and recipe developer at Champagne Tastes. Sarah first translated her B.F.A. in Fine Art Photography and M.A.T. in Art Education into a decade as a wedding photographer, but has moved on to a much tastier job– food writing and photography.

Champagne Tastes was started on a whim with a broad recipe base and no eye towards monetizing, but Sarah has found success through narrowing her niche to better serve her ideal reader (who she defines as an urban hippie, reconnecting with nature through food and sustainable recipes from the earth and sea while cooking in a smaller kitchen).

Listen in as Sarah walks us through:

  • the process of narrowing her niche
  • where she is financially with her blog business
  • her current income streams and what new ones she is looking to incorporate
  • the steps she’s taken to generate more time and traffic
  • her advice for those just starting out, or just starting to monetize
  • how she approaches brands for partnerships

Who is your ideal audience, and how can you narrow your niche for them? Let’s chat over in Businessese HQ!

Resources:
Champagne Tastes
Sarah on Facebook, Twitter, Instagram and Pinterest
Rebecca by Daphne Du Maurier


Hey! You might also like:
From Hobby to Full-Time Food Blogger with Liz Falcigno
1% Infinity: Next Level Food Blogging with Bjork Ostrom
Monetization Tips for Influencers with Jenny Guy
Hiring and Growing Your Team with Shelli Warren


57: Unlock the Mystery: Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascari

monetizing a hyperlocal blog

In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know: what to do, where to go and who to trust, in and around Hoboken, New Jersey. It was started by Hoboken moms Melissa Wise and Cassie Mascari as a lifestyle blog, but grew quickly into a community driven marketing, advertising, graphic design, photography, event planning and social action media company.

So: how did they get from there to here?

It’s really about slow and steady for us, and keeping it meaningful.

-Cassie Mascari

In this installment of the Unlock the Mystery series, we dig into what makes a hyperlocal site successful! Listen in as Jamie fangirls a bit and the ladies of Little Hoboken discuss:

  • their motivation behind starting (and evolving) a hyperlocal site
  • how they manage a successful partnership
  • how they grow their audience
  • the importance of finding the right audience
  • their monetization strategies and sources of income

What do you love (and not love) about the hyperlocal sites in your area? If you run a hyperlocal site, what challenges do you face?

Let’s talk it out over in our private Facebook group for digital entrepreneurs, Businessese HQ.

Resources:
Little Hoboken
Little Hoboken on Facebook and Instagram
I Love You More by Laura Duksta


You may also like:
Embracing Your Inner Salesperson with Nikki Rausch
Monetization Tips for Influencers with Jenny Guy
Optimizing Facebook and Cultivating Community with Nicole Culver
Growing Your Business with Social Media with Lisa Lehmann


55: Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcigno

full-time food blogger Liz Falcigno

What if brands decide tomorrow that they don’t want to work with bloggers anymore, they don’t see the value?

-Liz Falcigno

In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

Liz Falcigno is the founder of The Clean Eating Couple (which focuses on creating healthy, delicious recipes that are easy to make), a food photographer, fitness instructor and dog mom to her rescue pup Ziti. She also helps brands in the food space with recipe development and images for their websites.

When Liz started her website in 2013, though, it was a hobby: a way to chronicle her journey with health and wellness, with her “friends and mom” as her main audience. She quit her corporate marketing job in January of 2018, doubled down on growing her blog as a business, and now works for herself full time.

In this installment of our Unlock the Mystery series, Liz talks frankly with us about her blog’s financial growth (in real numbers), the back end of her business and how she prioritizes her income streams.

Listen in as she breaks down:

  • what her schedule looked like as she transitioned her blog from a hobby to a business
  • her expected total revenue for the year
  • her income streams and where she’s trying to build
  • her changing approach to affiliate marketing, particularly her Amazon Affiliate strategy
  • her to-do list and goals for 2019
  • the one thing she wishes she knew earlier when it comes to money and her business

Enjoy! Make sure to let us know what you thought of this episode over in our private Facebook community, Businessese HQ.

Resources:
The Clean Eating Couple
The Clean Eating Couple on Instagram
Contact Liz: thecleaneatingcouple@gmail.com
Books by Gary Vaynerchuk on Amazon
The Help by Kathryn Stockett


Check out these related episodes!
Going from Side Hustle to Full Time Hustle with Mary Clavieres
1% Infinity: Next Level Food Blogging with Bjork Ostrom
Monetizing with Affiliate Marketing with Angel Djambazov


54: Unlock the Mystery: Travel Blogging and Monetization with Amanda Williams

In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

Amanda Williams is the former-journalist-turned-blogger behind A Dangerous Business, a travel blog that aims to inspire people to fit more travel and adventure into the lifestyle they already have. Since starting her blog in 2010, Amanda has traveled to more than 50 countries on six continents from her home base in Ohio, and has been featured by major publications and websites like AFAR, The Huffington Post, and USA Today Travel.

Like many old school bloggers, Amanda didn’t start out with a plan to make money, and she had no prior business experience. She now makes a full-time income travel blogging, and we’re so pleased to have her on the podcast to discuss her monetization tips and evolution through the past eight years.

Diversifying your income streams is so important as a blogger.

-Amanda Williams

Tune in to hear about:

  • Amanda’s trial and error process moving from sponsored posts and links to her current monetization methods
  • her #1 and #2 income earners
  • how she finds success with affiliate marketing
  • her insight into the travel blogging community and their conversations around money
  • Amanda’s plans for continued growth

Resources:
A Dangerous Business
Amanda’s blogging courses
Amanda on Facebook and Instagram @DangerousBiz
Affiliate Marketing with Angel Djambazov
The Harry Potter series by J.K. Rowling and The Historian by Elizabeth Kostova

Got monetization questions? We’d love to cover them in a future episode. Share them with us over in our private Facebook group, Businessese HQ.


You might also like:
Monetization Tips for Influencers with Jenny Guy
Our Top Money Lessons
Embracing Your Inner Salesperson with Nikki Rausch
Growing Your Business with Social Media with Lisa Lehmann


 

43: Monetizing with Affiliate Marketing with Angel Djambazov

Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses, and you’ll nearly always see someone mention how they tried affiliate marketing with Amazon Associates or Commission Junction back in the day, and didn’t find it worth their while.

That kind of negative thinking stops here. This week on the podcast, we’re talking all about affiliate marketing: how to do it well, how to do it effectively, how to do it so that it maximizes the amount of money that you make.

First and foremost, it should be a fit for the content you’re creating.
-Angel Djambazov

To give us some guidance on ways content creators can best monetize, we’re joined by Angel Djambazov. Angel has spent his professional career in the fields of journalism (as an editor on several newspapers and as founding Editor-in-Chief of Wyoming Homes and Living Magazine) and digital marketing. He launched Custom Tailored Marketing, becoming the agency of record for Jones Soda and KEEN, and was on the founding team and served as the CMO for the startup PopShops.com (later acquired by Rakuten LinkShare). In 2016 Custom Tailored Marketing merged with GTO Management to become Lab6 Media, an agency primarily focused on maintaining  elite level Affiliate Marketing and Influencer Marketing management, while expanding core Search Engine Marketing, Social Media Marketing, and Mobile App Marketing services.

Listen in as Angel discusses:

  • where to start with affiliate marketing
  • the research you should do before joining an affiliate program
  • affiliate posts and brand messaging posts, and how the messaging differs
  • one way you might be missing out on potential affiliate revenue
  • what makes an influencer attractive to brands (it’s not all about the numbers)
  • tips for better conversion from your content
  • points of negotiation to consider
  • what you can do to help encourage brand contact and followup

Angel shares a ton of eye-opening info in a short amount of time, but we are sure some questions remain! Let us know what you want to know about affiliate marketing in our private Facebook group, Businessese HQ.

Resources:
Lab6 Media
Contact Angel by email at angel@lab6.com or on Twitter: @Djambazov
ShareASale
The Little Prince by Antoine de Saint-Exupéry

39: Monetization Tips for Influencers with Jenny Guy

monetization tips

Whether you’re an old school blogger that started monetizing your platform after years of posting, or a new influencer that launched your website with making money in mind, content creators often struggle with monetization strategies (if you have a strategy at all).

You may be worried about alienating the audience that took so long to build.

You may have trouble getting your audience to convert into customers.

You may just have no idea where to begin, or squirm at the idea of making money at all from what started as a labor of love.

It’s all about finding that balance between monetization and your reader experience,
and you never want to sacrifice one for the other.
Jenny Guy

This week on the Businessese Influencer Marketing Podcast, we’re excited to talk monetization tips for influencers with Jenny Guy. Jenny has interacted with so many bloggers, working in roles on the brand side as well as on the advertiser and influencer network sides— so you could say she knows monetization from all sides. She now works as a marketing associate for Mediavine, a full service ad management agency that empowers content creators to make blogging their full-time job through digital advertising (without having to master the tech side).

Tune in to this episode to hear:

  • the most common ways that bloggers can monetize (and one relatively untapped resource)
  • how best to project a steady income
  • strategies to monetize without alienating your audience
  • mistakes bloggers make with sponsored posts and working with brands
  • what Jenny considers a maximum ratio of sponsored to unsponsored posts
  • how Mediavine allows publishers to optimize ads for reader experience, and what they provide that you won’t get from other ad networks.

What are your top monetization tips and pain points? Let’s talk making money over in Businessese HQ.

Resources:
Mediavine.com
Jenny on Facebook and LinkedIn
Mediavine on Instagram, Twitter, YouTube and Facebook (don’t forget to check out the Summer of Live!)
Memoirs of a Geisha by Arthur Golden
Jane Austen’s Pride and Prejudice