social media

34: Growing Your Business with Social Media with Lisa Lehmann

It’s amazing to think that 20 years ago, someone graduating with a marketing degree had no experience with social media marketing— because that wasn’t a thing yet. Social media as a concept was in its infancy.

Today, it’s nearly unimaginable to consider a marketing campaign without a social element.

In between, there were pioneers— bloggers, vloggers and business owners who embraced social platforms as early adopters and established close knit communities of loyal followers. No bots, no apps, no how-to guides, just growing their business and sphere of influence with lots of conversation and the strength of their own vibrant personalities.

This week on the Businessese Influencer Marketing Podcast, we are super excited to chat with one of those pioneers. Lisa Lehmann of Lisa Lehmann Designs has been designing and creating handcrafted jewelry for over 16 years, and blogging for 15 years. Her passion for creating spills over into creating her online presence and cultivating her online community, and it shows. Her followers love her jewelry, her storytelling, and her voice: testimony to the power of authenticity and a solid brand.

They need to connect with you in order to connect with whatever service or whatever widget you’re going to sell. They need to make sure that you’re the person they want to connect with and then the rest will follow.

-Lisa Lehmann

Listen in as Lisa discusses:

  • how her social media strategy has changed over the years
  • cultivating community on social media and keeping up with conversations amidst the noise
  • the importance of being authentic
  • what she considers to be the “biggest trick” to social media
  • using storytelling and consistency to strengthen the voice of your brand
  • social media advice for those now starting online businesses

How are you using social media to communicate your brand story? Let’s hear it over at our private Facebook group for digital entrepreneurs and small business owners, Businessese HQ.

Resources:
Lisa Lehmann Designs
Lisa on Facebook, Twitter and Instagram
“The Jamie”
The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna

27: Growing and Leveraging Facebook Groups with Brandi Riley

Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one. When you wanted to discover new blogs to read and follow, you either clicked on a commenter’s name to learn more about them or you perused a blogger’s prominently displayed blogroll.

Things changed quickly as more and more bloggers entered the scene and social media— particularly the explosion that was Facebook!— allowed them to expand their platforms. Some quickly and intuitively learned to evolve and grow, embracing content marketing and turning their blogs into side hustles or full-time businesses. For others that started blogging simply as an unpaid vehicle for sharing thoughts with a like-minded, relatively small community, that evolution was and continues to be a challenge.

Confidence comes from knowing you’re not alone.
-Brandi Riley

Facebook groups are an amazing way to foster that sense of community, allowing you to interact with your readers or customers and just as importantly, allowing them to connect with each other. One of our absolute favorite groups for bloggers and influencers is Brandi Riley’s Courage to Earn community. Brandi is a blogger, blog coach, book author, and contributing writer to several sites, as well as the founder of the Mastermind group Courage to Earn More and the Courage to Earn More retreat. She began the Courage to Earn Facebook group as The Blog Money Challenge to encourage transparency and empower bloggers to build relationships and earn money from their websites. Today, it is an impressive network of digital entrepreneurs at all levels, learning from, motivating and supporting each other, over 4900 members strong.

We loved having Brandi join us this week on the Businessese Influencer Marketing Podcast! Tune in to this episode as we talk about:

  • how Brandi grew the Courage to Earn group into an engaged and empowering community
  • tips to encourage new members to join your group
  • the need for moderation and leadership within a group
  • the importance of discourse and how to allow conflict
  • keeping up with changes in the Facebook algorithm
  • staying relevant as an expert in your community
  • the power of NO: setting boundaries and prioritizing your time to get things done
  • one thing to do every day to build your business
  • advice for new bloggers

(We may or may not have mentioned that we also have a private Facebook group of our own, Businessese HQ. Join us over there and let us know of any other topics or experts you’d like us to feature!)

Resources
Brandi’s websites: Courage to Earn and Mama Knows It All
The Courage to Earn Facebook group
The Crossroads and Should and Must: Find and Follow Your Passion on Amazon