Unlock the Mystery

64: Unlock the Mystery: Behavioral Economics with Melina Palmer

What prompts a customer to buy?

It’s the magic question of marketing.

While we humans are not logical, we are very predictable.
-Melina Palmer

Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions.

It’s understanding that the brain is bombarded with information, all day, every day.

It’s knowing that the brain has preferences, irrational as they may be, and by truly understanding your customers and giving them a gentle nudge in the direction of those preferences can make a huge difference for your business.

This week on the Businessese Influencer Marketing Podcast, we’re super excited to talk to Melina Palmer about leveraging behaviorial economics to improve conversions! Melina is the host of the Brainy Business Podcast, where she uses behavioral economics to unlock the mystery behind those small changes that make an impact— resulting in messaging, branding, advertisements, pricing and products that are more “brain friendly” (and profitable). She also helps others understand and apply these concepts as a strategist and a speaker.

Tune in as Melina discusses:

  • loss aversion as a valuable way to drive purchases
  • how changing one word in sales copy led to a 38% increase in sales
  • a slight shift in the pricing structure on your website that can translate into big sales
  • how many times a person needs to be exposed to something before they take action
  • strategies to encourage your audience to click and convert through affiliate content
  • the best way to disclose sponsored work while retaining authenticity

Do you find this topic as fascinating as we do? Let us know in Businessese HQ!

Resources:
The Brainy Business
Free download: The 10 Behavioral Economics Concepts You Need To Know AND HOW TO APPLY THEM
Melina on Facebook, Instagram, YouTube, Twitter and LinkedIn
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger


If you enjoyed this episode, you might want to check out:
From 11 Clients to 7-Figure Business with Amanda Tress
Building Your Brand Strategy with Stacey Ferguson
Creating Authentic Sponsored Content with Patrick Quinn
Mind Your Mindset: Interview with Don Jackson


63: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdle

Think display ads are a waste of time and website real estate?

Think again.

For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience up as a lesson learned, removing the ads and never looking back.

But like everything else on the digital landscape, advertising has changed and evolved. Running display ads can most definitely generate real revenue, providing a lucrative and relatively passive income stream. The key is optimizing your site for your advertising— and your advertising for your audience.

There is always a loss in user experience to add advertising to your site. That doesn’t mean don’t do it. It just means that the return on that advertising needs to be worth it.

Amber Bracegirdle

This week on the Businessese Influencer Marketing Podcast, Amber Bracegirdle unlocks the mystery behind best practices for maximizing ad revenue. Amber is a co-founder at Mediavine, a full service ad management company working with 4000 bloggers across the entire lifestyle spectrum, as well as the managing editor of FoodFanatic.com and co-host of the Theory of Content podcast.

Amber is all about SEO and making the business of blogging better, and she shares all the good stuff in this episode! Listen in as she goes over:

  • why placing ads on your site can be a gamechanger
  • how Mediavine’s ad system differs from others, generating more income
  • “affiliate marketing and ads don’t mix” and two more digital advertising myths
  • how display advertising affects SEO
  • how website owners can optimize for ad income— and the biggest mistakes they often make
  • who should start adding ads to their site (hint: it’s not everybody)

What has your experience running ads been like? What are your top tips— or your most trying trials? Let’s talk it out over in Businessese HQ.

Resources:
Mediavine and the Mediavine Facebook group
Food Fanatic
The Theory of Content podcast
Travel Blogging and Monetization with Amanda Williams
The Outlander series by Diana Gabaldon and the Harry Potter series from J.K. Rowling
How Not to Hate Your Husband After Kids by Jancee Dunn
Contact Amber: amber@mediavine.com


Liked this episode? You should check out:
Monetization Tips for Influencers with Jenny Guy
From Hobby to Full-Time Food Blogger with Liz Falcigno
Monetizing with Affiliate Marketing with Angel Djambazov


62: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalone

They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place?

This week we’re welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and recipe developer at Champagne Tastes. Sarah first translated her B.F.A. in Fine Art Photography and M.A.T. in Art Education into a decade as a wedding photographer, but has moved on to a much tastier job– food writing and photography.

Champagne Tastes was started on a whim with a broad recipe base and no eye towards monetizing, but Sarah has found success through narrowing her niche to better serve her ideal reader (who she defines as an urban hippie, reconnecting with nature through food and sustainable recipes from the earth and sea while cooking in a smaller kitchen).

Listen in as Sarah walks us through:

  • the process of narrowing her niche
  • where she is financially with her blog business
  • her current income streams and what new ones she is looking to incorporate
  • the steps she’s taken to generate more time and traffic
  • her advice for those just starting out, or just starting to monetize
  • how she approaches brands for partnerships

Who is your ideal audience, and how can you narrow your niche for them? Let’s chat over in Businessese HQ!

Resources:
Champagne Tastes
Sarah on Facebook, Twitter, Instagram and Pinterest
Rebecca by Daphne Du Maurier


Hey! You might also like:
From Hobby to Full-Time Food Blogger with Liz Falcigno
1% Infinity: Next Level Food Blogging with Bjork Ostrom
Monetization Tips for Influencers with Jenny Guy
Hiring and Growing Your Team with Shelli Warren


61: Unlock the Mystery: Launching a Subscription Box Business with Kelly Pugliano

Who doesn’t love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it’s exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, and 2017 saw a 10% increase over the year before.

We’re so happy to have Kelly Pugliano on the podcast this week to talk about launching a successful subscription box business. Kelly is an entrepreneur, speaker, award winning writer and photographer, and the founder of Eat Picks. Inspired by her love of farmers’ markets and her desire to help support small businesses and local artisans, Kelly founded Roost Crate, a subscription service curating unique, thoughtful, creative artisan gifts.

I decided that at that stage in my life I needed to pursue my own dream rather than supporting someone else’s.

-Kelly Pugliano

Tune in to learn about:

  • Kelly’s pivots from mom blog to food blog to launching her own business
  • how and why she made the decision to launch Roost Crate
  • how long she planned and the steps she took pre-launch
  • her decision to bootstrap vs taking on investors
  • some of the challenges Kelly faced during and post-launch
  • her insights about maintaining her blog while managing and scaling her business

Plus, one super helpful tip for taking professional-looking photos with your phone.

Any other money mysteries you’d like unlocked? Shout ’em out in Businessese HQ.

Resources:
Roost Crate and Eat Picks
Roost Crate on Facebook, Twitter, Pinterest and Instagram
Eat Picks on Facebook, Twitter, Pinterest and Instagram
Titles from author Dan Brown
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller


Liked this episode? You might want to check these out:
From 11 Clients to 7-Figure Business with Amanda Tress
Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascari
Embracing Your Inner Salesperson with Nikki Rausch
Going from Side Hustle to Full Time Hustle with Mary Clavieres


60: Unlock the Mystery: Financial Planning for Your Small Business with Sylvia Inks

Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn’t taking a hard, realistic look at their finances and planning accordingly. When margins are slim, it can only take one unexpected expense—or an unfortunate series of small expenses—to derail a business’s bank account.

There may not be a foolproof formula for success, but knowing how to manage your money well is definitely an ingredient.

You have to get comfortable with those numbers if you want to survive and thrive in running your small business.

-Sylvia Inks

Maybe you think you’re not great with numbers, or you’re not sure where to begin when it comes to financial planning for your small business, but the last thing you want to do is avoid dealing with your bottom line.

The good news is, you don’t have to be an accounting expert to have the financial skills necessary to maintain a profitable business! This week on the Businessese Influencer Marketing Podcast, business finance coach Sylvia Inks unlocks the mystery around budgeting and other financial considerations for the self employed. During her ten years with one of the world’s largest consulting firms, Sylvia worked with Fortune 500 organizations in financial services, insurance, healthcare and technology to improve processes, performance and profitability. Now through her own business, SMI Financial Coaching, she acts as a step-by-step guide to learning the business and financial skills entrepreneurs need for success, so they have the money and time to so what they want, when they want to do it.

In this episode, Sylvia discusses:

  • business expenses many entrepreneurs overlook
  • forming a financial plan when transitioning from a full-time job to running your own business
  • how financial planning for your business differs from planning for your personal life
  • how much business owners should have saved in case of emergency or to make it through a lean season
  • when it makes sense to take on debt when starting your business
  • helpful financial planning tools for small business owners

What are your questions about financial planning for your small business? Let us know in Businessese HQ.

Resources:

Sylvia’s websites: SMI Financial Coaching and Small Business Finance Book
SMI Financial Coaching on Facebook and LinkedIn
Sylvia’s book: Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid, Profitable Business
The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your Life Better (and Other People’s Lives Better, Too) by Gretchen Rubin


You make also want to check out:

Spend or Skip? Where to Invest in Your Influencer Business
Our Top Money Lessons
The Financial Side of Your Online Business with Cathy Derus
How to Handle a Late Client Payment
Tax Tips for Your Online Business


59: Unlock the Mystery: From 11 Clients to 7-Figure Business with Amanda Tress

In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

When you want to make more money from your business, most people start by doing MORE. Taking on more clients. Writing more posts. Finishing more projects.

It’s a solid path to generating extra income, but it’s also using up more of your time, energy and talent. Spreading yourself too thin and constantly having to hustle can lead to mental and physical exhaustion, causing you to make more mistakes and lose the passion that led you to launch your own business in the first place.

In short, you might be your own boss, but now you’re trapped in a J-O-B of your own making.

Once I finally had that a-ha moment, I was able to REALLY scale REALLY big.

-Amanda Tress

Like many fitness trainers, Amanda Tress started her career in the industry trading hours for dollars in the gym. To avoid burning out, while earning a more significant income for her family, she decided to leverage her background as a digital marketing consultant and experience leading in person bootcamps to create her own program of scalable online bootcamps. Amanda launched with only 11 clients; today, the FASTer Way to Fat Loss is a million dollar fitness business helping 10,000 active clients around the world to achieve their fitness goals.

In addition to managing her 7-figure fitness business, Amanda runs a digital marketing agency for female entrepreneurs in the wellness industry, guiding fellow fitness professionals as they scale their own businesses.

Tune in to hear Amanda discuss:

  • how she operates from an abundance mindset
  • growing and scaling her business from 11 clients to $1.2 million per month
  • moving from creating “a job” to generating recurring revenue
  • her biggest stumbling block and plans for the next level
  • the mental shift that led to 10x growth
  • one business decision that always pays off

What mental shift has helped your business grow? Let’s compare notes over in our private Facebook group, Businessese HQ.

Resources:
Amanda’s websites: AmandaTress.com and FASTerWaytoFatLoss.com
Amanda on Facebook and Instagram @amandatress
The Snowball: Warren Buffett and the Business of Life by Alice Schroeder
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks


You may also like:
How We Are Growing and Scaling Our Business
Hiring and Growing Your Team with Shelli Warren
Achieving True Productivity with Amber De La Garza
Goal Setting and Productivity for Profitability with Brittany Becher and Maggie Patterson


58: Unlock the Mystery: Using Your Voice and Asking Your Worth with Alexia Vernon


In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

When I use my voice I give other people permission to use theirs… when I ask for the money I’m worth I make it easier for other women to ask for the money that they are worth.

-Alexia Vernon

As this week’s guest points out during our interview, everything has a communication component. It’s a huge advantage to be able to clearly articulate when it comes to any goal— particularly when it comes to finances and negotiation.

Ask for what you want. Get what you’re worth.

We’re so excited to have Alexia Vernon join us to talk about using your voice, and how it ties into your relationship with money. Alexia is the author of Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World and creator of The Spotlight Speaker Accelerator and Spotlight Speakers Collective speaker coaching programs. She was dubbed a “Moxie Maven” by President Obama’s White House Office of Public Engagement for her potent approach to women’s empowerment, and has delivered transformational keynotes and corporate training for Fortune 500 companies and professional associations, spoken at the United Nations, and delivered a TEDx talk on the future of feminism. A sought-after women’s speaking and leadership coach, Alexia teaches her clients how to use public speaking to grow their businesses and amplify their thought leadership, honing in on the “big idea” that is center to their work so they can create their signature talk that garners visibility in front of their ideal clients.

Listen in as Alexia discusses:

  • why women struggle with talking about money and asking for what we want
  • her conversations with her young daughter about using her voice
  • tips for asking your worth during negotiation
  • when it’s to your advantage to stay silent
  • the process of signing her book deal for her book
  • how to step into your moxie when it comes to finances as a whole, so that you can achieve a healthy relationship with your money

We need opportunities to flex those disruptive muscles so that when we get into a position where suddenly success is predicated on advocating for our self, advocating for more money, it’s not the first time we’re trying to do that for ourselves.

How are you enjoying the Unlock the Mystery series? We’d love to hear your feedback! Eagerly awaiting your performance reviews over in our private Facebook group for digital entrepreneurs, Businessese HQ.

Resources:
StepIntoYourMoxie.com
Alexia on Instagram, Facebook and Twitter
Alexia’s book, Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World
Her open Facebook group, the Spotlight Speakers Salon
You are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero


Enjoyed this episode? Give these a try:
Handling Difficult Communication with Lara Currie
Invest in Your Self: Mindset Matters with Queirra Fenderson
Mind Your Mindset with Don Jackson
Six Steps for Successful Negotiation


57: Unlock the Mystery: Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascari

monetizing a hyperlocal blog

In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know: what to do, where to go and who to trust, in and around Hoboken, New Jersey. It was started by Hoboken moms Melissa Wise and Cassie Mascari as a lifestyle blog, but grew quickly into a community driven marketing, advertising, graphic design, photography, event planning and social action media company.

So: how did they get from there to here?

It’s really about slow and steady for us, and keeping it meaningful.

-Cassie Mascari

In this installment of the Unlock the Mystery series, we dig into what makes a hyperlocal site successful! Listen in as Jamie fangirls a bit and the ladies of Little Hoboken discuss:

  • their motivation behind starting (and evolving) a hyperlocal site
  • how they manage a successful partnership
  • how they grow their audience
  • the importance of finding the right audience
  • their monetization strategies and sources of income

What do you love (and not love) about the hyperlocal sites in your area? If you run a hyperlocal site, what challenges do you face?

Let’s talk it out over in our private Facebook group for digital entrepreneurs, Businessese HQ.

Resources:
Little Hoboken
Little Hoboken on Facebook and Instagram
I Love You More by Laura Duksta


You may also like:
Embracing Your Inner Salesperson with Nikki Rausch
Monetization Tips for Influencers with Jenny Guy
Optimizing Facebook and Cultivating Community with Nicole Culver
Growing Your Business with Social Media with Lisa Lehmann


56: Unlock the Mystery: Spend or Skip? Where to Invest in Your Influencer Business

investing in your influencer business

In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

You’ve probably heard the saying, “you’ve got to spend money to make money.”

But you’ve probably also heard “don’t throw good money after bad.”

The bottom line is, if you want to grow and scale your business you need to invest in your business, but not every investment is a smart one.
This is especially in the early stages, when every dollar counts and there’s little margin for error.

So where are the best places to spend money in your influencer business? What’s most likely to give you the best return on your investment?

Since this is a relatively new and quickly evolving industry, with new tools and platforms emerging all the time, there are no hard and fast rules: you’re not going to find a comprehensive, up-to-date guidebook on the best investments for influencer marketing businesses in your local library. We’ve been working in this space for over a decade, though, and we’re always excited to share what we’ve seen work— and what turned out to be a waste of time and money. (Keeping in mind that when you’re running a business, your time can be just as valuable as cash!)

In this episode of the Businessese Influencer Marketing Podcast, we advise you on when to skip or spend (in the style of Eat This, Not That) when it comes to investing in your influencer business. Some of the common spends we address:

  • conferences
  • courses
  • virtual assistance
  • project management systems
  • plugins
  • some popular blogging tools

and more. Tell us what you think and what you’ve found to be worth investing in over in our private Facebook group, Businessese HQ.


You may also like:
How We Are Growing and Scaling Our Business
Hiring and Growing Your Team with Shelli Warren
Maximizing Your Conference Experience
Working with Independent Contractors


55: Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcigno

full-time food blogger Liz Falcigno

What if brands decide tomorrow that they don’t want to work with bloggers anymore, they don’t see the value?

-Liz Falcigno

In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

Liz Falcigno is the founder of The Clean Eating Couple (which focuses on creating healthy, delicious recipes that are easy to make), a food photographer, fitness instructor and dog mom to her rescue pup Ziti. She also helps brands in the food space with recipe development and images for their websites.

When Liz started her website in 2013, though, it was a hobby: a way to chronicle her journey with health and wellness, with her “friends and mom” as her main audience. She quit her corporate marketing job in January of 2018, doubled down on growing her blog as a business, and now works for herself full time.

In this installment of our Unlock the Mystery series, Liz talks frankly with us about her blog’s financial growth (in real numbers), the back end of her business and how she prioritizes her income streams.

Listen in as she breaks down:

  • what her schedule looked like as she transitioned her blog from a hobby to a business
  • her expected total revenue for the year
  • her income streams and where she’s trying to build
  • her changing approach to affiliate marketing, particularly her Amazon Affiliate strategy
  • her to-do list and goals for 2019
  • the one thing she wishes she knew earlier when it comes to money and her business

Enjoy! Make sure to let us know what you thought of this episode over in our private Facebook community, Businessese HQ.

Resources:
The Clean Eating Couple
The Clean Eating Couple on Instagram
Contact Liz: thecleaneatingcouple@gmail.com
Books by Gary Vaynerchuk on Amazon
The Help by Kathryn Stockett


Check out these related episodes!
Going from Side Hustle to Full Time Hustle with Mary Clavieres
1% Infinity: Next Level Food Blogging with Bjork Ostrom
Monetizing with Affiliate Marketing with Angel Djambazov