64: Unlock the Mystery: Behavioral Economics with Melina Palmer

What prompts a customer to buy? It’s the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions. It’s understanding that the brain is bombarded with information, all […]

63: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdle

Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience […]

62: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalone

They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we’re welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and […]

59: Unlock the Mystery: From 11 Clients to 7-Figure Business with Amanda Tress

In our “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When you want to make more money from your business, most people start by doing […]

56: Unlock the Mystery: Spend or Skip? Where to Invest in Your Influencer Business

In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. You’ve probably heard the saying, “you’ve got to spend money to make money.” But […]

55: Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcigno

What if brands decide tomorrow that they don’t want to work with bloggers anymore, they don’t see the value? -Liz Falcigno In our new “Unlock the Mystery” series, we’re opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with […]