41: Building Better Relationships with Brands

As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well. Deeper connections and integrated, longer-term campaigns mean increased value for brands, influencers and readers in terms of exposure, authenticity and education, which generally translates into better compensation.

Winning all around!

So how can influencers cultivate better relationships with brands, particularly the brands they most align with?

For this week’s episode of the Businessese Influencer Marketing Podcast, we’re pleased as punch to sit down and chat with Katie Proctor and Elle Queen of Wellevation HQ about building meaningful, mutually beneficial brand relationships. Wellevation HQ is a niche consulting group that supports influencers and brands in the wellness industry. Along with other services, they act as agents for influencers— allowing busy creators who prefer to dedicate their time to crafting their content to pitch proactively and build mutually beneficial partnerships with their dream brands.

You want to create not just a transaction, but a true relationship.

-Elle Queen

Tune in to hear Katie and Elle talk about:

  • their work as agents for health & wellness influencers, and who they generally represent
  • tips for crafting better pitches – how to stand out in a brand’s inbox
  • the social channels brands prefer
  • current trends in influencer marketing
  • recommended practices for influencers looking to build up their business
  • how to report back on campaign results to establish ROI for brands

We’d love to hear your tips and pain points when it comes to building relationships with brands—click on over to Businessese HQ and join the conversation!

Resources:
How to Land Better-Paying, Longer-Lasting ​​​​​​​Brand Partnerships (free webinar)
The Influencer MBA
Katie & Elle’s website, Wellevation HQ
Application for representation (applications are reviewed quarterly)
Wellevation HQ on Instagram @wellevationhq and the WHQ Insiders Facebook group
The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight


If you liked this episode, you should check out:
Master the Media Kit with Melissa Culbertson
The Power of Pitching: An Interview with Jenny Melrose
4 Tools Every Blogger Needs to Market Their Business
Closing Strong: Campaign Reporting for Influencers