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Episode 78: Practical Lessons To Building A Team

Welcome to Jamie’s first solo episode! The only way to describe how she feels is….

via GIPHY

While Mary is off vacationing, Jamie decided it would be a great time to chat about the lessons she learned from the last podcast episode with Niki Ramirez and to generally give her tips about growing and running a team.

We won’t spoil all of the take aways, but suffice it to say, communication is the cornerstone of all strong teams. Check out this episode to get more of Jamie’s tips!

Would you like to hear more solo episodes? If so, let us know in the FearLess Podcast Business Facebook group (and we’d love some topic requests too)! If you aren’t already a member, you can join here.

As always, all reviews and rating are appreciated and welcome.

Episode 77: Hiring Isn’t So Bad

The definition of Human Resources (HR) is all things that involve employees and quite frankly, it can be a scary couple of words for some small business owners!

Luckily, our guest today from HR Answers is Niki Ramirez. Her goal is to demystify HR and make it an area that is more comfortable for business owners. She makes things like hiring, managing, growing, training, terminating, etc – a little less scary! 

In the episode, we talk about what it looks like hiring your first employee, which includes things like putting together the perfect job description and throwing together an employee handbook. We also chat about another uncomfortable topic when it comes to having a team – providing feedback to employees. 

Are you ready to create or build upon the HR side of your business? Niki generously shared resources and samples for you to use as you navigate these topics.

Please join us in the HQ to continue the conversation!

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. 

Find Niki Ramirez here:

Website: https://www.hranswers.org/Facebook: https://www.facebook.com/hranswers.org/

Episode 76: Why and When to Rebrand with Maggie Patterson

What does it mean to rebrand? Often times people think that simply changing the visual aspect of your business is the only thing that needs to be updated, but rebranding goes deeper than that.

Our guest today, Maggie Patterson from Scoop Studios and Small Business Boss, is sharing her expertise when it comes to rebranding – what it looks like, common mistakes she sees, and her own personal experience with rebranding.

Understanding your brand’s messaging and how you communicate with your audience are two important concepts when it comes to rebranding and and your overall brand.

If you’re looking to rebrand in the future, this episode is a great starting point to getting started!

If you’ve rebranded in the past, what did that look like for you?

Please join us in the HQ to continue the conversation!

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review.

Find Maggie Patterson here:

Website:

https://scoopstudios.co/

https://smallbusinessboss.co/

Instagram: @smallbusinessboss

Facebook: @smallbusinessbosshq

Episode 75: Need to Know Branding Basics with Ali Craig

What drives someone to be your customer? The answer: a connection.

This connection is what gets a person to say yes to your brand vs. a competitor’s, and what should help guide you when you build your branding for your business.

Our guest today, Ali Craig, believes that branding is a deeply personal experience and is an expert in Neuro-Human Branding®. Her main focus is making sure that a brand isn’t just logistically on point, but more importantly shares the story and creates that human connection because that’s what keeps your customers loyal to you.

Where does one start when it comes to branding? When does a rebrand occur and what does it look like? These questions are answered in today’s episode, along with many other insights that will help bring you and your audience together!

Please join us in the HQ to continue the conversation!

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review.

Find Ali Craig here:

Website: https://www.alicraig.com/

Facebook: @thealicraig

Instagram: @thealicraig


Episode 74: Building Your Brand Through Speaking With Carol Cox

Today, we’re back with the topic of speaking engagements! In this episode, we have the perfect guest to help answer some of those burning questions you have may if you’re still not sure about going down the speaking journey! Her name is Carol Cox and she knows a thing or two about public speaking and business storytelling having given speeches and presentations countless times over the past 15 years!

We get it! Starting out fresh when it comes to speaking engagements can be hard! Where does even one start when looking to start speaking? Carol shares her suggestions and answers other questions that include:

  • How far in advance should you be planning your pitches and speaking engagements?
  • What happens if you have more than one topic you want to talk about?
  • What are some go-to’s for when you’re preparing to pitch for speaking opportunities?

She also touches upon some common mistakes that she sees people make when they are first starting out trying to pitch and get speaking engagements! Hint: don’t make it all about you!

Carol also has a podcast, Speaking Your Brand, where she interviews and coaches purpose-driven women to shape their brands, grow their companies and become recognized as influencers in their field.

What steps are you taking to incorporate speaking into your business?

Please join us in the HQ to continue the conversation!

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review.

Find Carol here:

Website: www.SpeakingYourBrand.com

Instagram: @CarolMorganCox

Facebook: @SpeakingYourBrand

Episode 73: Kickstart Your Speaking Engagements

If you’ve been on the fence about doing speaking engagements but are looking for advice and first-hand experience from those who already speak, this episode is for you! Plus, you’re in for a special treat because Producer Don appears as a special guest to interview Jamie and Mary.

Our conversation today showcases two sides of the speaking engagements journey. Jamie shares her experience speaking in front of large audiences on behalf of her law firm, Hashtag Legal, including her most recent engagement at the WIT Summit. Mary, while earlier in her journey, shares what it is like to speak on panels and how she is fine-tuning her message that surrounds leaving corporate and building her product business, Brief Transitions.

To start, no matter what stage of the speaking engagement journey you’re on, you need a topic. What factors must you think about before you decide on something to talk about – while also avoiding speaker fatigue (same topic, different day)? This usually goes hand and hand with the reasoning behind why you want to speak. Ask yourself – what is the goal of it all? Jamie and Mary share their reasons and offer insight into other areas such as pitching, why you don’t need to sell when you’re on stage, and why it’s essential to know your audience.

Let’s speak more about speaking! Join our Facebook group and tell us – what’s your biggest fear when it comes to speaking?

Episode 72: Using Video As A Not So Scary Marketing Tool With Sarah Cook

One of the reasons that today’s guest, Sarah Cook from Sarah Cook Business Coaching, is so successful in her sales and marketing coaching business is because she knows how to utilize video. She doesn’t let any hang-ups, like wearing no makeup or having messy hair –  stop her. She will literally do a Facebook Live in her bath towel. She knows that those watching need her message, not her looking pretty.

This kind of approach, allows her to empower other business owners to improve their authenticity when it comes to their marketing and sales techniques specifically through video.

Why video? Being in front of the camera is a great way to show the real you off and help get your message across! Video is a more personal route, and your audience will decide in the first 5 seconds if they trust and like you.

Take a listen and learn more on what Sarah has discovered is her favorite platform for creating videos and reaching her audience, and where she gets some of her best ideas!

Find Sarah here:

Website: www.SarahCookCoaching.com

Instagram: @coachsarahcook

Facebook: @sarahcookcoaching

Episode 71: Uplevel Your Video Skills With Jamar Jones

Making videos is where it’s at right now – people want to see it, to believe it. Videos aren’t just helpful and entertaining for the audience watching them, they are also a tool that can help business owners take their business to the next level.

The benefits are tremendous when it comes to going the video route as an entrepreneur and this thought is reiterated with today’s Podcast episode. Jamar Jones, CEO & Founder of Foureva Productions, covers the platforms to use, benefits of video, and how long videos should be to keep your audience engaged. He believes that video is the best way to showcase you and your business in the right light – essentially a press kit of who you are!

A topic that is brought up and perhaps one that is very common with anyone thinking about making videos is – what if you’re too nervous? Jamar’s opinion is honest yet effective!

Have you thought about going the video route? What’s holding YOU back?

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. Please join us in the HQ to continue the conversation!

Episode 70: How to Build Your Online Presence with Rosie Colosi

To fit into March’s theme of Visibility, today we’re talking with Rosie Colosi from Write with Rosie, about where and how to start when it comes to getting published.

If you’ve never been published before, it can be overwhelming trying figure out how to pick the best avenue when there are so many options out there! An important thing to remember here is that getting published anywhere will help build your credibility.

As mentioned in a previous FearLess Podcast episode, knowing how to pitch is helpful when reaching out to media outlets. Rosie dives a little deeper into pitching to print publications and shares knowledge on the types of submissions – open, closed, unsolicited, etc. Plus, she provides helpful tips on how to prepare when going about that pitch!

Also, when was the last time you looked at your About Me page? Months? Years? Decades? We know, who has time for that? Rosie makes a case for revisiting your About Me page on a regular basis. She provides suggestions on how to make a stellar page that doesn’t come off too braggy while still showcasing your expertise.

If you’re looking for a professional to rework your About Me page, Rosie is here for you. She helps creatives make their writing sparkle by showcasing individuality, humor, and heart!

This is a great episode if you’re looking to pitch publications, whether it be online or in print, and are unsure of how to go about it.

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. Please join us in the HQ to continue the conversation!

69: Let’s Get Visible

This months theme is Visibility! We know. Everyone hates talking about themselves (except Jamie, she loves it). But visibility is one of the most important aspects of your business – otherwise how will people know you exist? Without a strong visible presence – how will your audience choose YOU?

#sorrynotsorry, we couldn’t resist.

About 99% of the time, you’re going to have to work hard for that visibility. The chances that your business or product is going to go to viral is about as unlikely as an Olivia Newton John comeback. We kid, we love her!

Have no fear, this is why we bring you all of the amazing experts! This week Jamie is interviewing the fabulous, Amanda Berlin, who after years of experience as a corporate publicist strategist is now using her pitch powers for good.

Amanda walks us through her process to help clients set goals so they can more effectively create a visibility strategy. She also shared the most common mistakes that she sees when business owners start pitching, where to start and what’s most important when approaching a media outlet or influencer.

This is a great episode if you want to pitch media, but feel overwhelmed by the process.

To learn more, you can visit Amanda’s website and listen to her podcast called, Empowered Publicity, where she talks to influencers and entrepreneurs who are already crushing the visibility awesomeness despite the fears they may have had to overcome. Don’t miss it!

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. Please join us in the HQ to continue the conversation!