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69: Let’s Get Visible

This months theme is Visibility! We know. Everyone hates talking about themselves (except Jamie, she loves it). But visibility is one of the most important aspects of your business – otherwise how will people know you exist? Without a strong visible presence – how will your audience choose YOU?

#sorrynotsorry, we couldn’t resist.

About 99% of the time, you’re going to have to work hard for that visibility. The chances that your business or product is going to go to viral is about as unlikely as an Olivia Newton John comeback. We kid, we love her!

Have no fear, this is why we bring you all of the amazing experts! This week Jamie is interviewing the fabulous, Amanda Berlin, who after years of experience as a corporate publicist strategist is now using her pitch powers for good.

Amanda walks us through her process to help clients set goals so they can more effectively create a visibility strategy. She also shared the most common mistakes that she sees when business owners start pitching, where to start and what’s most important when approaching a media outlet or influencer.

This is a great episode if you want to pitch media, but feel overwhelmed by the process.

To learn more, you can visit Amanda’s website and listen to her podcast called, Empowered Publicity, where she talks to influencers and entrepreneurs who are already crushing the visibility awesomeness despite the fears they may have had to overcome. Don’t miss it!

As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review. Please join us in the HQ to continue the conversation!

68: How To Plan For And Gracefully End A Partnership (And Why Data Is Sexy)

Being that February’s theme here at FearLess is CHANGE, what better way to dive deep into the idea than to discuss one of the biggest changes that can occur in a business – breaking up with your business partner.

A lot has happened for Jamie in the last month and in this episode, she’s sharing her story about the time – not so long ago – when she and her business partner, Danielle, sat down and came to a mutual agreement to end their partnership.   Jamie talks about the process, how planning at the beginning of the partnership made a huge difference in the end and how respect and communication were the keys to an amicable split.

We can’t forget the feelings! With such a big change, came a mix of emotions: fear, overwhelm, and excitement (a la Jessie Spano).

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Never fear, though, Mary helped Jamie through the process and managed to convince her data is sexy?

It is! We swear! Mary discusses how tracking the proper data in any business will help you get a better understanding of what’s really going on. As a service-based business owner and being heavily referral based, Jamie was able to see what made the most sense to her and how the data shared was helping her. The numbers show you the proof you need – all thanks to a spreadsheet and data analysis from Mary!

After discussing the data, it made Jamie feel she had control over a process that felt out of control at times. As you listen, you’ll realize that all this wonderful talk about data could really be another episode down the line – so stay tuned!

Be sure to check back with us in two weeks, where we will have entered March and will tackle a new theme: VISIBILITY.


P.s. Don’t be shy – join our awesome Facebook Group and tell us all the topics you want us to chat about!

67: So begins our fearless adventure

Welcome to Episode 67? … or … Episode 1? … of the FearLess Business Podcast!

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We get it.  Stay with us.  It is worth it (pinky swear).

Many of you may know this podcast by our old name. But check it out, we are all shiny and new!

So, what happened?

Let’s just say, a lot.

First, Jamie has a new co-host. Special welcome to the lovely Mary Clavieres, who you may remember from Episode 38. Once Mary was railroaded signed on, we knew we needed a new name for the podcast. Hello FearLess Business Podcast! And then once we found our new name, it was only natural to take a hard look at what we really wanted to talk about each week.

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So why FearLess? And why on earth did we spell it that way?

We are planning to talk about the tough business topics. Those topics you know you are supposed to deal with (ahem, legal, data collection, sales tactics, pitching, marketing … ) but really really do not want to. Trust me, we get it. Excel spreadsheets make one of us (Jamie) weep.

These are the topics that scare many business owners, but they shouldn’t. Seriously. It is all good. We are going to fear less. (See what we did there?)

We are going to demystify these topics, make them manageable and help you to embrace all the awesome. Mary and Jamie’s unique backgrounds make them a great pair to talk about how you:

  • Build a business
  • Deal with transitions in your business
  • Fear less and do more of the work you love

Each month we plan to tackle a theme. The theme for February is Change.  Because change is good. Like, really good. In March, we have some great interviews lined up to help you gain more visibility in your business. Who doesn’t want to be seen and heard?

To start, we will be dropping episodes every other Thursday. Expect great interviews with some killer guests. We promise.

Join our Facebook Group. Come tell us all of the topics you want us to tackle. Or send us a love note. We like those too.

P.S. Mary also does a great video series where she interviews experts in different areas that offer resources and information for anyone starting or running a business.